All marketing initiatives that make use of technology or the internet are included in the category of digital marketing. To engage with both present and potential clients, businesses use digital platforms including search engines, social media, email, and other websites. Pay-per-click (PPC) advertising, affiliate marketing, social media marketing, email marketing, content marketing, SEO, and more are all included under this general phrase. With digital marketing, companies may reach their target audience in a measurable and affordable manner. Additionally, digital marketing frequently offers options for accurate campaign tracking, targeting, and analysis.